We are so excited to showcase this week’s BCB MomIRL (in real life!), Katie Echevarria Rosen Kitchens, Co-Founder & Editor-in-Chief of the fabulous women’s lifestyle brand, FabFitFun and mama to two adorable girls, Summer and Sienna!
Katie started off as the L.A. editor for fashion, beauty, and nightlife guide Sheckys.com. She also wrote for a variety of magazines, newspapers, and websites including the Los Angeles Times, Art and Living, Women’s Life, Dining Out, Pasadena Mag, LA Splash, and Venice News. And in between, she worked in TV production on shows It’s Always Sunny in Philadelphia and Jackass.
With her background in content, she started FabFitFun as an online magazine where they were writing about everything women need to feel good from the inside out. At the time, the market was saturated with glossies telling women what to do and how to look. She wanted to be the opposite. She created FabFitFun to be women’s best friend who also knew everything about beauty, fashion and fitness. The FabFitFun box was a natural extension from the online magazine. They had an engaged audience, a robust marketing platform, and they were already writing about their favorite products so the next step was to put them into people’s hands!
Currently at FabFitFun, Katie oversees much of the member experience and partnerships. This includes curating the box, their online add-on and edit sales, and overseeing product development and house brands, account management, business development, events, and FabFitFunTV.
Continue reading to learn more about this rockstar mompreneur who we love and know you will agree!
We want you to meet our BCB #MomIRL…
Name: Katie Echevarria Rosen Kitchens
Age: 40 (but 24 in her mind)
Kid(s) and Ages: Summer and Sienna
Where do you live? Sherman Oaks, CA
What are the 5 things you never leave home without (other than your phone)?
- Invisibobble hair tie – My Puerto Rican, Jewish roots have blessed me with a lot of hair that needs to go up multiple times a day. Love the invisibobble for leaving my blowouts without the dreaded tie crease.
- Lip gloss – I am brand inclusive on this front – Fenty, Tarte, Marc Jacobs, Becca, Bite, Milk – usually a few. I look a little zombie-esque without some lip color.
- WaterWipes – My children are attracted to dirt of any and all kinds. Gotta have these in the purse, car, everywhere.
- Quay Sunnies – In sunny SoCal, sunglasses are a year round must. And they also make a pretty good headband when my hair is not up.
- A sense of humor. Mom life is an endless carousel of surprises – oh wait, that’s definitely NOT chocolate – and the only way to survive is with a laugh (and Sav Blanc but that is inappropriate to carry around at all times).
If there were 1 product or service that’s helped you survive motherhood, what is it? For me, I have to say Glamsquad. After having a baby it’s an accomplishment to just get into the shower. And of course when you put work back into play, finding time to take care of yourself is really challenging. Glamsquad has been a huge time saver. I don’t have to travel to a salon to get a blowout and my kids can run around at my house while I get my hair done. It is a small thing that helped me feel more human again.
What are the 3 most useful products you loved when you had a baby?
- Halo SleepSack – Neither of my children would sleep without a swaddle but they were both Houdini-style contourinists when it came to breaking out of the blanket. The velcro in the sleepsack kept them comforted longer and you don’t need an advanced degree in origami to wrap them up.
- Sound Machine – Ok we clearly have a sleeping theme here. But when you finally get a newborn to sleep (happiness!) – only to have them woken up by a loud noise – the culprit better watch out. Since I didn’t want to go to jail, the sound machine was and continues to be super helpful.
- Boppy – It’s basically just a horseshoe shaped pillow but it was my nursing essential. For those first 12 months, there was not a day that I didn’t use it.
What’s your go-to easy family dinner? These days it’s a lot of Mexican-inspired dishes. Tacos, fajitas, quesadillas and tortilla soup are all in heavy rotation. It’s all fast to prep, lots of flavor and something that we can actually agree on.
How do you balance it all? Do you have any #momhacks to share that makes this easier? I think the idea of total work/life balance is a little bit of a fantasy. Don’t get me wrong, I do think that women can have it all. But, it is really hard to have everything at the same time and accepting that as a reality is what makes me my best when I’m at home and when I’m at work. My girls are still little and I often feel like I am missing moments with my kids or not giving my all to work, but I constantly remind myself that you can’t be in two places at once and being present is how you’re going to be engaged and effective. While I am not always successful, I really try to be in the moment – during prime family time, I try to leave my phone plugged in somewhere far away from the action so that I’m present.
Talk to us about mom guilt…do you have it? How do you combat it? I think all working moms have probably experienced some mom guilt. I know I have a ton of it, but I also know that everything I do, I am doing for our family and for a company that truly values women and creating happiness and opportunity for them. I’m so proud to bring my girls to the office and introduce them to all the wonderful, hard-working, smart and confident women.
What is 1 thing no one really knows about you? That I’m a total adrenaline junkie. I’ve gone bungee jumping, glacier climbing, black water rafting, and skydiving.
What message do you think every woman should hear? “Sleep in. I will take the children to the park.” Ok I guess that one is just for moms. So for all women? Remember that you matter. We tend to be very good at taking care of other people, less good at taking care of themselves. We have to treat ourselves with the same respect and kindness that we give to others – whether that’s slotting in time for a massage, applying for the reach job, or just giving ourselves the allowance to make mistakes.
What motivates you most? My daughters. They are carbon copies of myself – the good and the very bad. I have to be my best for them. They are strong-willed and independent and they certainly model their behavior after me. I want to be a person that is worthy of that. I want to show them that they can be anything, do anything. But that that most things that matter take a lot of hard work. I want them to understand that while success is important, kindness, love and happiness are the components to a great life. I want to be the role model that my daughters deserve.
What’s at least 1 regular family routine you have implemented to keep your family running smooth?Early mornings, evenings, and weekends are family time. We cook together, sing together and have more than the occasional dance party together. But bedtime is the ritual that is a must. It starts with a toy filled bath and wraps with 2-3 books. It’s changed a little now that Summer is reading but it’s the part of the day I love most.
Who is in your mom tribe and how did you meet them? I am lucky to have a pretty big mom tribe. A lot of the moms that I am closest to are people who I have been friends with for years. My highschool and college best friends are still the people I go to first when I need opinions and feedback. With my first daughter I also did a mommy and me class at The PumpStation in Santa Monica where I great women that I am still friends with today and it’s been nice to see all of the kids go through the same milestones together (even though sometimes it’s only on social media). And last but not least – we are women first company at FFF and it’s exciting to see so many moms join the biz. Just recently we had 9 women who were pregnant at once. We have a FFF Mom Slack channel – from pumping questions to nighttime routines – everything is welcome.
What is one piece of advice for new moms that you wish someone told you before motherhood? Take the help. When I had my first daughter my husband got his dream job out of town so I was on my own with Summer quite a bit. I had offers of help from my parents and friends but I felt like it was my responsibility to try and do everything on my own. I look back at that girl and want to hit her. It is a crazy time when you first have a baby. Not only are you responsible for a new life – your hormones are raging and for me at least, I was totally overwhelmed. It is okay to accept help. Not only that, but you just created life – you deserve the help! These days I am lucky to have a pretty big tribe that helps with my daughters – my husband, parents and our nanny are lifesavers when it comes to making it all work. If you are lucky enough to get some help, take it.
When you have time to yourself, what do you like to do? I will admit that I am still working to include more self-care on a regular basis – but I would not be able to live without a great bath tub. Making the water as hot as possible – adding in great smelling salts and oils (faves form Ahava, Cuccio Somatology and Aromatherapy Associates) and just soaking away all the stress and tensions from the day. Occasionally I may add a glass of Sav Blanc and always like to live on the edge by reading a novel on my phone.
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