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FB URL: facebook.com/kidochicago
Age: 39
Kid(s) and Ages: Faraz-6, Noni – 4
Shop in the South Loop Chicago, IL.
Kido is a children’s brand focused on representation and inclusivity. In our storefront, we have unique clothing, sustainable toys, and a curated collection of diverse books.
I started my business after having my son and becoming frustrated at the bland clothing options for little boys of color. I came up with a few ideas for onesies, and I started out just printing one and keeping inventory in my living room. As we started to vend at local markets and festivals, we noticed that families on the Southside were looking for opportunities to meet up. We then started hosting story times and other events for families to hang out and meet other like-minded people.
Online in 2016, storefront in 2018. The pandemic has decreased our foot traffic during moments of higher infection rates. We also haven’t been hosting some of our more popular events for kids and families.
We will be able to host events again! I would probably organize a huge kids festival, I’d be so excited.
I have yet to attend a trade show and have never met most of my vendors. Hope to change that this year!
Invest in a website and e-commerce platform that will work efficiently from $1 in revenue to $100k.
Since opening the storefront, and especially since Covid, it’s become very simple. I spend so much time at home or at the shop, so I crave quality time with my extended family and friends. I never get enough.
I’m grateful to have a supportive partner, and we try to balance the work and parenting between us. But to be honest, when I’m away from my kids, I’m thinking about them. When I’m not working, I’m thinking about the business. I have no hacks!
I try to have as many joyful moments as I can while we’re together. I find comfort in knowing that no parent is perfect and many others are finding their way while juggling a lot.
RAPID FIRE…
Last show you binged: Love Life Season 2
Last book you read: The Vanishing Half
Go-To (Family) Dinner: Chicken, Broccoli, and Rice
Favorite Beverage (Adults): Bourbon and Root Beer
Favorite Take out: Chicago House of Chicken and Waffles
Favorite Dessert: Justice of the Pies – Pear and Bleu Cheese Pie
Summer or Winter? Summer