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Small Business Spotlight: Kido

By Mandi Kreisher

We are continuing to celebrate Black History Month here at BCB by spotlighting a few Black Female-Owned Small Businesses. First up we have Keewa Nurullah from Kido, the Chicago based children’s storefront that specializes in all inclusive toys, books and— well, we will let Keewa tell you more…

Name: Keewa Nurullah

Name of company: Kido

IG handle: @kidochicago

FB URL: facebook.com/kidochicago

Age: 39

Kid(s) and Ages: Faraz-6, Noni – 4

Where do you live/are you located?

Shop in the South Loop Chicago, IL.

Tell us a little bit about yourself. Basically tell us what your mission is!

Kido is a children’s brand focused on representation and inclusivity. In our storefront, we have unique clothing, sustainable toys, and a curated collection of diverse books.

How and why did you start your business?

I started my business after having my son and becoming frustrated at the bland clothing options for little boys of color. I came up with a few ideas for onesies, and I started out just printing one and keeping inventory in my living room. As we started to vend at local markets and festivals, we noticed that families on the Southside were looking for opportunities to meet up. We then started hosting story times and other events for families to hang out and meet other like-minded people.

When did you start your business? How has the pandemic affected it?

Online in 2016, storefront in 2018. The pandemic has decreased our foot traffic during moments of higher infection rates. We also haven’t been hosting some of our more popular events for kids and families.

How might your business change when the pandemic is over (if at all)?

We will be able to host events again! I would probably organize a huge kids festival, I’d be so excited.

What would someone be surprised to learn about your business?

I have yet to attend a trade show and have never met most of my vendors. Hope to change that this year!

What is one piece of advice for new business owners that you wish someone told you beforehand?

Invest in a website and e-commerce platform that will work efficiently from $1 in revenue to $100k.

When you have time to yourself, what do you like to do that isn’t business related?

Since opening the storefront, and especially since Covid, it’s become very simple. I spend so much time at home or at the shop, so I crave quality time with my extended family and friends. I never get enough.

If you have children, how do you handle running your business and raising them? Any #parenthackstoshare?

I’m grateful to have a supportive partner, and we try to balance the work and parenting between us. But to be honest, when I’m away from my kids, I’m thinking about them. When I’m not working, I’m thinking about the business. I have no hacks!

Do you have parent guilt? How do you combat it?  All the time!

I try to have as many joyful moments as I can while we’re together. I find comfort in knowing that no parent is perfect and many others are finding their way while juggling a lot.


Last show you binged: Love Life Season 2

Last book you read: The Vanishing Half

Go-To (Family) Dinner: Chicken, Broccoli, and Rice

Favorite Beverage (Adults): Bourbon and Root Beer

Favorite Take out: Chicago House of Chicken and Waffles

Favorite Dessert: Justice of the Pies – Pear and Bleu Cheese Pie

Summer or Winter? Summer


Today, Keewa also took over our Instagram! Head to our profile and check out the “Small Biz Takeover” highlights to rewatch.

Thanks Keewa for sharing your day with us. We will definitely be stopping by your store the next time we are in Chicago!

You can visit Keewa on  Instagram and Facebook to let her know how much you enjoyed reading about her here at BCB!

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