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Judy Teibloom-Mishkin, Elizabeth Sjoblom, and Joan Kessler are all Registered Nurses, and International Board-Certified Lactation Consultants. Collectively, they share decades of experience supporting new families, as they transition into parenthood. Each has worked in various areas of maternal child health, including Labor & Delivery, Postpartum & Nursery, and Public Health. They have various backgrounds that round out their perspectives including Psychology, Child Development, Childbirth Education, and Infant Mental Health. Judy, Elizabeth, and Joan are mothers themselves. They balance raising their own families with their important work supporting mothers, newborns, and breastfeeding. Their mission is to support new mothers without judgement, to encourage them, provide evidence-based advice, as well as best practices in newborn care and feeding – breast or bottle. They are practical, well grounded, and very committed to providing outstanding care to the families they serve.